Understanding the structure of a dog's skin, the different types of coat, and how they are affected by the environment, diet, and grooming will give you knowledge that allows you to have a more dynamic and valuable conversation with your customers.
Although as groomers we can not diagnose, by having an understanding of how the growth cycle of a coat works and what normal, healthy skin looks like, we are more able to recognise when a dog presents with something that is 'abnormal'. This facilitates a conversation with the dog's owner around grooming routine, perhaps a check at the vets, even the dog's diet, and thereby increases your value to them.
There are hundreds of skin conditions and it is not a subject that vets spend time training on, other than to recognise a condition - many of which look very similar to each other. With your knowledge of skin and coat, you can add a great deal of value to the dog's care and your customer's value of you.
This detailed 2-hour webinar has been split down into lessons so you can watch at your own convenience. The link is open for one month from the time of purchase.