NEW SEMINAR - The Science of Dog Grooming
Sunday 28th February 2027 - Ross On Wye
- Groomers have had a 10-year boom. What about the next 10 years?
- Did you know - 60% of dog owners are first-timers who are inexperienced and look to groomers for support on their dog-parent journey.
- Grooming is about so much more than just a haircut! Groomers must act as hairdressers, dermatologists, dental hygienists, behaviourists, and therapists, all while managing a huge breed variety. It's no longer just about breed styling.

The Science of Dog Grooming will help future proof your skills, clearly explaining why and how groomers can provide an all-round service that deals with more coat type and texture combinations, more visible skin conditions and more individual pet styling.
Why do we need to know this?
- The most common dog insurance claim is linked to skin problems: Groomer's have an important role in maintaining healthy skin?
- > 1million dogs in the UK are designer cross-breeds that hardly existed 10 years ago: What is the future of breeds and what do groomers need to know to solve modern day coat issues?
- Products now largely follow the rules of human toiletries: Know key product principles and how to choose wisely.
You will gain:
- New things to think about, tips and tricks, confidence, empowerment and ideas on how to futureproof your business with applied knowledge.

Early bird tickets now available for £85.
Includes refreshments and goody bag.
About Julie's teaching style:
Our goal is to improve your confidence with practical knowledge that you can start using today.
Julie teaches by building understanding. Once you understand a principle, you can more easily apply it to your grooming.
Humour features heavily during the day with personal anecdotes from Julie's 40 years of experience.



